Presentations of PLAIN 2019

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Pre-conference

• The Norwegian case: A 10-year plain language odyssey, Margrethe Kvarenes and Grete Orderud
• Plain language promotes trust: Ambiguous language in municipalities’ decision-making documents – a local democracy problem, Kristin Høie Walstad and Vidar Lynghammar
• Plain language saves time and money: How can plain language contribute to improvements in patients’ preparation before hospital arrival?, Vidar Lynghammar
• Plain language promotes clear communication: Clear language promotes clear action, Martin R. Johansen
• The public sector should set a good example for plain language: Building clear language strategy in Estonia, Katrin Hallik and Katre Kasemets
• Sweden – plain language Nirvana?, Ingrid Olsson

Plenary sessions

• What characterises plain language in digital services?, Kristin Standal and Heidi Bunæs Eklund
• Plain language for democracy and inclusion, Jon Christian Fløysvik Nordrum
• Language in digital service development – “Am I a commuter?”, Lars Rønn
• Pacific Islander workers: When communication meets understanding, Suzanne Owen

Concurrent session 1 – Plain language empowers

• “This is an emergency…”: Plain language in disaster response, Barbra Kingsley
• Create Inclusive Content: Why your design and language matter, John O’Neill and Deanna Lorianni
• 19 items that make a text easier to understand – Struggling readers in Sweden speak out, Ester Hedberg and Stefan Johansson
• Case study: Working with a committee of clinicians to produce consumer health information –Obstacles & opportunities, Heather Doubleday
• Clear language as a concept in linguistic pragmatics for legal communication, Karin Lutterman
• “Well, I’m not sure” – user testing texts with youth, Karolina Netland
• Plain language movement protects the right to know and the safety of the citizens in South Korea, Keon bum Lee
• Understanding medical information: A challenge for breast cancer patients, Laia Vidal Sabanés
• A Norwegian Strategy to Increase Health Literacy in the Population, Petter Øgar
• Plain Language 2.0 and Health Literacy: New Strategies for Better Outcomes, Romina Marazzato Sparano
• The role of clear communication in boosting health literacy and improving cancer outcomes, Sarah Lane
• Using trauma-informed writing to keep people from losing their homes, Tamar Fox

Concurrent session 2 – Plain language in the digital era

• The robots are here – how to combine plain language and conversational design, Andrea Othilie Rognan
• Through the eyes of the user: Eye tracking for better test results, Barbra Kingsley
• Usability testing for writers, Eli Toftøy-Andersen
• Selling property – from 91% incorrect tax returns to user-friendly guide, Ingrid Herbert
• Plain language is not the last leg in a relay, Linda Sørfjord and Kjersti Mikalsen
• How to communicate user experience in a consistent and effective manner, Knut Kvale
• Building Better Business Blogs: A Case Study in Plain Language Testing, Dr. Morné Malan
• Accessible digital self-services? Collaborate for the user!, Sara Rösare
• Citizens’ language at the European Parliament – bridging the gap in 24 languages, Valter Mavrič

Concurrent session 3 – Plain language in practice

• Simplifying the workplace – clear communication in an Australian not-for-profit, Angie Sobyra
• Writing for the web – more than SEO and CTA, Annasara Jaensson
• “The golden pen”: Teaching plain language skills using digital tools, Anniken Willumsen
• Writing about medicine in plain English, David Daly
• Using plain language to help more South Africans save for their retirement, Irene Stotko
• Cooling the heat on climate: Do plain-spoken scientists result in better public understanding?, Jana Goldman
• Plain Language in presentations: Concise, Effective and Clear, Joanna Richardson
• Don’t mislead the consumers! How plain language motivates to follow EU regulations, Ida Marie Pedersen, Ann-Elisabeth Hammer and Margrete Kilde Nes
• The challenge of writing scientific texts in plain language – the problem of over-simplification, Thomas Schindler and Clive Brown

Concurrent session 4 – Culture for plain language

• Plain Language and Applied Linguistics: An Integrated View on Technical Communication, Benedikt Lutz
• Let’s Teach Converging Concepts for Clear Communication, Cheryl Stephens and Nicole Watkins Campbell
• “Oh sh*t, digitalization means we need flawless written communication”, Hanna Sjöström
• Measure effects in a wink, Heidi Bunæs Eklund and Jostein Ryssevik
• A conceptual framework for the alignment of plain language and strategic management in the short-term insurance industry, Nadja Green
• Running a clear writing campaign – experience from the European Commission, Nika Truhacev and Rosie ter Beek
• Motivating your staff to embrace plain language: How to cater to different needs and challenges, Tara Droog

Concurrent session 5 – Plain language pays off

• Customer care in action: Changing attitudes in business for the good of the customer, Anne-Marie Chisnall
• Target group involvement in two plain language projects within Stockholm Public Transport, Caroline Björklund and Mats Hydbom
• Integrated reporting: An opportunity for plain language practitioners to drive change, Christine Smith
• Why plain language delivers for enterprise and how it will work for you, Ronan Daly
• What the Attention Economy Teaches Us about How to Strategically Organize Business and Technical Writing, Sandra Dean
• Bridging the gap between researchers and respondents: Plain language for data integrity, Sarah Slabbert and Iske van den Berg
• Addressing the unclear wording of insurance documents: The need for public policies, Víctor González-Ruiz

Concurrent session 6 – Plain language for justice and democracy

• Do We Make the Grade for Clear Communications and Clear Results? Two US PL Organizations and the Federal Report Card, Katherine Spivey and David Lipscomb
• Plain language and policy implementation, Eva Lenberg and Eva Thorén
• Legal Communications within the Matrix – Which Reality Do You Want to Perceive?, Guillaume Rondeau and Ariane Charbonneau
• Plain Language for Justice and Democracy, Jon Christian Fløysvik Nordrum
• Unmasking confusion: The Language and Ethics of Transparency, Meghan Codd Walker and Deanna Lorianni
• Plain Language and Translation: How to avoid the drowsy effect of privacy policies, Natalia Torro
• Fight the fog in the EU legislation!, Ragnhild I. Samuelsberg and Sissel C. Motzfeldt
• Demystifying justice: Training for justice actors on the use of plain language and developing clear and accessible letters of rights, Vera Gergely

Concurrent session 7 – Plain language is more than text

• Images everywhere: What do I use?, Cathy Basterfield

Posters

• Working methods for writing easy-to-read texts, Amalthea Frantz
• From one document to a revolution: An ongoing case study, Anna Kwiatkowska
• Creating a user – oriented glossary of public administration terms for migrants living in Italy, Chiara Fioravanti & Francesco Romano
• How to make people understand tax, Ingunn Egedius
• Plain language in a law firm: Can it work?, Justyna Zandberg-Malec
• The 1) Flemish and 2) Dutch campaigns for plain language for governmental organisations, Lodewijk van Noort, Karen Deschamps, Dirk Caluwe and Thea van der Geest
• Teaching the Transition from Academic-Speak to Plain Language, Mialisa Moline and Matthew Philion
• Writing cabins – a workshop for implementing plain language at a Swedish authority, Susanne Blomkvist
• “Briefly summarised” – systematic reviews in plain language, Therese Kristine Dalsbø