New PLAIN Ambassador in Brazil

We’d like to welcome Claudia Mont’Alvão as our association’s first Brazilian PLAIN Ambassador.

Claudia was born and raised in Rio de Janeiro, Brazil. She got her degree in Industrial Design, but since her Ph.D., she has been involved in studies about information.

She dedicated the last two decades to studying Human Factors/ Ergonomics focusing on information’s accessibility and comprehensibility, considering primarily pictograms and warnings. In 2018 she started her studies in Plain Language and Information Design and joined PLAIN shortly after.

She supervised the first Plain Language academic study in a Graduate Program in Design in Brazil. This Master’s dissertation researched the impact of writing style on the comprehensibility of digital public services, presented by Heloisa Fischer, a PLAIN member.

What is a PLAIN ambassador?
To ensure that PLAIN is truly international, we are looking for individuals to support our strategic goals at the regional level around the world. Specifically:

  • to foster and support local/regional plain language initiatives
  • to increase engagement, insight and action within regional networks.

An ambassador will provide a localized perspective to international discussions within PLAIN. At the same time, they will promote the principles of plain language in their region or language and be a contact for people interested in joining PLAIN. An ambassador is action-oriented, fosters positive personal relationships, connects people, and listens to conversations throughout the field.