2017 Graz, Austria

September 21-23, 2017  /  Graz, Austria

PLAIN’s eleventh international conference was held from September 21-23 in Graz, Austria and the theme was “Improving Customer Relationships.”

Conference theme

The conference theme is “Improving Customer Relationships.” Our conference will help you share ideas, research, and know-how about the role of plain language in creating the trust, satisfaction and loyalty of customers in private businesses and public administration.

The conference will also provide an excellent opportunity for plain language professionals to share knowledge with others from fields such as information design, marketing, corporate communications, technical writing and usability.


The conference featured inspiring keynote speakers and up to 70 contributors from more than 20 countries across five continents. The conference was delivered in two languages – English and German; translation facilities were available.

You can view the conference program below. Most of the presentations can be viewed online if you click on their title in the program.

PLAIN 2017 Conference Programme Austria (pdf)

Copyright notice
Copyright of the presentations belongs to their respective authors. Please use the direct link to the presentations on PLAIN’s website if you want to share them with other people. We thank you in advance for complying with this requirement.


Logo of Klarsprache

Klarsprache.at – Gesellschaft für lesbare Texte is excited to be the first Austrian host of PLAIN’s conference. Since 1997, PLAIN has run 10 biennial conferences in Canada, the United States, the Netherlands, Australia, Sweden, and most recently Ireland.


International Institute for Information Design

The International Institute for Information Design (IIID) joins the PLAIN 2017 Conference as a major partner.

Call for papers

Please submit proposals for papers by March 30, 2017.


Registration is now open, register here. Members of the following organizations qualify for a reduced fee:

  • Clarity
  • Center for Plain Language
  • Klarsprache.at
  • IIID – International Institute for Information Design


Please book your accommodation before July 20, 2017.


We will post news on program and speakers as it happens. Like us on Facebook and follow #PLAIN2017 for updates.