Melinda Melcher is the CEO of simpletext GmbH, a company she founded in 2016 providing plain language consultancy and project execution. Before that, Melinda managed a technical communication agency. She studied marketing and business, IT, social sciences and holds various executive certificates such as “Artificial Intelligence: Implications for Business Strategy” from the MIT Sloan School of Management. Melinda also works at using plain language principles in the field of machine learning (automated translation) and UX (user experience).
During the last ten years she led various communication projects. Recently, she successfully finalized a pioneer project in Switzerland called “city for all”. This included implementing an overall plain language concept, training writers and rewriting a huge amount of existing web texts. The project also gained substantial local media coverage. Melinda is not only promoting plain language in Europe and Switzerland to help governments, non-governmental organizations and firms to appreciate the benefits of plain language, she also fosters peer-to-peer engagement.
Melinda loves her cats Mimiko and Casionrani, her Turkish partner and spending time outdoors. She also enjoys painting, her creative writing workshops, plain language conferences, and is looking forward to meeting like-minded plain language enthusiasts online or locally.