Heloisa is a Brazilian journalist and educator, owner of Comunica Simples consultancy. She became involved with Plain Language in 2016. Before that, she had been an influential communicator in the classical music sector. She wrote the first book in Portuguese on public communication with the plain language perspective. In her Masters in Design, she researched the impact of writing style on the comprehensibility of digital public services.
Heloisa created a method of teaching plain language. A free online course on her method at the National School of Public Administration has attracted more than 20,000 students. She is the co-founder Rede Linguagem Simples Brasil, a network focused on the public sector.
Heloisa lives in Rio and loves listening to music, reading, and going to art events.